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Why July Sucks!
Let me start with what I don’t like about July. It’s hot, every city is congested, and business damn near comes to a complete stop.
You know what I mean. Clients are on vacation, prospects are ghosting, inboxes are quiet, and your momentum feels like it got caught in TSA. You can fight it or you can recognize the opportunity in it.
When everyone else is coasting, you can be planning, refining, and planting seeds that are going to explode in the second half of the year.
Ronnell Richards
2 days ago3 min read


3 Things Modern Leaders Can Do Today to Step Up Their Leadership Game
Leadership is not about control; it's about connection, clarity, and continuous growth. In a world where sales landscapes are changing...
Ronnell Richards
May 122 min read


Impact of Training Investment on Sales Performance
Investing in sales training and enablement yields tangible improvements in sales performance metrics. Numerous industry benchmarks and...
Ronnell Richards
Apr 78 min read


Why Tech Sales Leaders Don't Last
Turnover Rates in Tech Sales Leaders Sales leadership positions in the technology sector are notoriously volatile. Recent data shows that...
Ronnell Richards
Mar 3114 min read


Why 80% of New Channel Chiefs Fail—and How to Avoid Being Next
80% of new Channel Chiefs fail within their first 18 months. Congratulations! You’ve just stepped into the role of Channel Chief, a...
Ronnell Richards
Feb 175 min read


The Hidden Genius That Shaped American History
Every schoolchild knows who Thomas Edison was. They’ve heard of Ben Franklin , Alexander Graham Bell, and Henry Ford. These men are...
Ronnell Richards
Feb 55 min read


You’re Not Crazy, You’re a Genius: Why Third-Person Self-Talk Works
In sales, business, and life, the ability to keep your emotions in check isn’t just a skill—it’s a weapon. You’ve probably been there:...
Ronnell Richards
Jan 224 min read


What Makes The BEST Channel Manager in 2025
In the rapidly evolving business environment of 2025, exceptional channel managers are more than relationship builders.
Ronnell Richards
Jan 123 min read


The Standard Is The Standard
Maintaining Excellence: A Lesson from Ohio State Football and Life Over the weekend, I posted a video on LinkedIn about why I believe...
Ronnell Richards
Dec 2, 20243 min read


Black Friday Hustle: Lessons from Retail and Beyond
I started my career in retail jewelry, and let me tell you, “it was the best of times and the worst of times.” Black Friday wasn’t just...
Ronnell Richards
Nov 25, 20243 min read


The Value of Hiring Veterans in Sales and Where To Find Them
In today’s fast-paced sales world, building a diverse team isn’t just about checking boxes; it’s about creating a powerhouse of varied...
Ronnell Richards
Nov 11, 20243 min read


5 AI Prompts to Build Stronger Client Relationships and Drive Real Sales Success
I’ve been diving into AI tools every day for about 16 months now. Every time some new tech rolls out, I see it as a challenge. I’m not...
Ronnell Richards
Nov 6, 20243 min read


Who Is Going To Win Post Election?
What if I told you that regardless of who wins the election, you can be a winner in business ? Let’s face it: the pre-election business...
Ronnell Richards
Oct 28, 20244 min read


How to Turn Fear into Fuel
Halloween is quickly approaching, and I’ve got to be honest—I’ve never been one for scary things. As a kid, I hated scary movies. I just...
Ronnell Richards
Oct 21, 20245 min read


The Wolf of Sales: The Real Lesson Behind "Sell Me This Pen"
Everyone loves a great movie, especially when you’ve got the powerful combination of Martin Scorsese directing and Leonardo DiCaprio in...
Ronnell Richards
Oct 14, 20242 min read


Greedy Dock Workers Get 62% Raise!?
I was traveling last week in the port city of Charleston, South Carolina. As I drove down Meeting Street, I saw about 50-75 dock workers...
Ronnell Richards
Oct 7, 20243 min read


How To Master MDF with a Kickass Sales Plan
Many businesses leave Marketing Development Funds (MDF) on the table, unaware of the benefits they could reap from these valuable resources.
Ronnell Richards
Sep 30, 20243 min read


Breaking Free from Confirmation Bias in Sales: A Lesson Harris vs. Trump and Political Season
It's election season, and if you’ve spent any time on social media, you've probably noticed something peculiar. People aren’t just...
Ronnell Richards
Aug 12, 20244 min read


Hiring When Unemployment Is High: Attracting Top Talent Unemployment at 31-month high says FORBES
In a recent Forbes article, Derek Saul discusses unemployment being at a 31-month high and the market's response to this news. Higher...
Ronnell Richards
Jul 8, 20243 min read


AI Assistants are Managing Your Money
In a world where technology is reshaping every industry, Morgan Stanley has taken a bold step by integrating an OpenAI-powered assistant...
Ronnell Richards
Jun 26, 20243 min read
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