Why July Sucks!
- Ronnell Richards
- 3 hours ago
- 3 min read
Why July Sucks And Sales Tips To Finish The Year Strong
Let me start with what I don’t like about July. It’s hot, every city is congested, and business damn near comes to a complete stop.
You know what I mean. Clients are on vacation, prospects are ghosting, inboxes are quiet, and your momentum feels like it got caught in TSA. You can fight it or you can recognize the opportunity in it.
When everyone else is coasting, you can be planning, refining, and planting seeds that are going to explode in the second half of the year.
Here’s your Summer Sales Prep Checklist, your playbook for turning a slow July into a strong Q3 and a dominant Q4. Download and share with your team.
✅ 1. Audit the First Half
Stop, look, and reflect. What worked? What didn’t?
What deals felt effortless? Why?
What fell apart—and did you really understand why?
Use this time to refine your Ideal Client Profile (ICP). Who do you actually win with?
“You should be in the business of creating great outcomes.”– Shut The Hell Up And Sell
✅ 2.
If your CRM is full of ghosts, delete them. Start fresh.
Focus on leads that mirror your best clients.
Go deep, not wide. This is where the Xerox strategy pays off.
Don’t mass blast. Don’t automate your way into irrelevance. Do the work.
✅ 3. Block Time for Prospecting (Even Now)
Sales is seasonal, but prospecting is agricultural.
Plant seeds now, or regret it later.
Protect 1–2 weekly time blocks for outreach—even if it’s slower.
Remember: no planting, no harvest.
✅ 4. Reach Out With No Agenda
Call your clients. Not to pitch—but to check in.
Ask what’s changed.
Ask what’s next.
Ask how you can help.
Want more referrals? Start acting like a partner, not a vendor.
Summer is the perfect time to refine your sales mechanics:
Practice active listening.
Get better at shutting the hell up.
Embrace curiosity over pitch. “Tell me more” is your best friend.
“Silence is not only golden—it’s critical to being a high performer.”– Shut The Hell Up And Sell
Is your sales process bloated with distractions?
What tools do you actually use?
Which ones move the needle?
What can you cut?
Simplify. Don’t confuse motion with progress.
✅ 7. Create Warm-Touch Content
You don’t need a “summer sale.”You need summer relevance.
Share insights, not pitches.
Post client wins.
Send a July email with helpful, human value—no CTA required.
✅ 8. Invest in YOU
The best sellers and entrepreneurs use July to level up.
Write out your sales philosophy.
Attend one event that makes you think bigger.
✅ 9. Rest Like It’s a Strategy
Burnout is a business killer.
Take time off with intention.
Log off. Shut down. Reset.
Come back with fire—because rest is the fuel.
✅ 10. Set Your Q3 Goals NOW
Don’t wait for September panic.
Set a revenue goal.
Set a relationship goal.
Set one uncomfortable personal-growth goal.
Then reverse-engineer your plan to get there.
Final Word:
You can hate July. You can feel the slowdown. But you can also use it.
Get clear. Get quiet. Get to work.
Because when August/September hits, the ones who’ve been preparing are the ones who will dominate.
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