The Store
Merch, books, and gear.
Wear the mindset. Read the book. Rep the movement. Every order ships through Printful.
Unisex t-shirt
$13.06 – $19.66
Black Heather / XSBlack Heather / SBlack Heather / MBlack Heather / LBlack Heather / XLBlack Heather / 2XL+15 more
Buy now 
Black Glossy Mug
$7.50
Unisex hoodie
$31.00 – $33.00
True Royal / STrue Royal / MTrue Royal / LTrue Royal / XLTrue Royal / 2XLAthletic Heather / S+9 more
Buy now 
Foam trucker hat
$25.00
Dad hat
$30.00
Distressed Dad Hat
$22.00
Foam trucker hat
$25.99
Checkout is handled securely by Printful.
Here for more than the merch?
The gear is the easy part. The real work is turning relationships into predictable revenue.